Zina’s mission is to create inviting, intentional and inclusive healing spaces for individuals to achieve mental wellness while creating pathways for success for individuals from underrepresented communities. She is passionate about bringing awareness to the vast disparity in mental health and substance use treatment services for BIPOC and LBGTQ+ communities and the need to address how racial and identity trauma impacts individuals and communities.
Zina has over 20+ years of experience in marketing and operations. She has held senior leadership positions for national and global behavioral health care companies where she has served as Executive Director and in Senior Marketing and Business Development roles. Zina has successfully launched de novo facilities, leading multi-disciplinary teams with the development of clinical programming, policy, and procedures and successful obtainment of licensure and accreditation. In her business development roles, Zina has led admissions, outreach, and marketing teams in the development and execution of strategic marketing plans to achieve census goals.
As a Certified Diversity Executive, Zina collaborates with treatment providers on the development of transformational DEI strategies that align with their mission and values. She provides organizations with tools and trainings to hardwire DEI within their organizational plans by developing sustainable, ongoing initiatives that holds them accountable to keeping systems, processes, and goals inclusive to employees, clients and communities.
Zina has worked internationally which has allowed her to develop a specialty in multi-cultural program development and marketing. She is a global speaker on topics related to culture, diversity, equity, and inclusion in behavioral health care. Zina is also an ARISE trained interventionist and provides interventions and comprehensive continuing care for Spanish speaking families. She is currently training to become an ARISE trainer with the goal of expanding services to be representative of BIPOC communities.
Zina has served as an adjunct professor at Rutgers University School of Social Work. She holds a MSW with a concentration in Administration from Fordham University, a BSW degree from Rutgers University, a Digital Marketing Certification from Columbia University and a Masters Level Addiction Professional Certification.
Zina co-hosts “Colors of Recovery”, a podcast covering a range of topics related to mental health, substance abuse and recovery within marginalized communities.